SUMMARY
A dynamic and dedicated communications professional with expertise in UX, copywriting, technical writing, and marketing, as well as communications, event production, public relations, written and visual content creation. Demonstrated ability to develop messaging and promotions that adhere to company standards and branding. Well-versed in maintaining, posting and analyzing social media content across diverse formats. Expert in writing content for various online platforms, blogging, and social media. Highly efficient and well established in a creative and media environment that is fast-paced and challenging. Excellent interpersonal skills, energetic, and easily adaptable to changing conditions and innovative methods to interact positively in difficult situations.
EXPERIENCE
UX Writer, Dell Technologies (Contract)
Dec. 2021 – Feb 2023
Create and execute copy and content strategy for Dell.com/Support and internal Support and Services IT applications. Work closely with the UX team and stakeholders to understand requirements and problems, distill the appropriate customer-centric solution, and create intuitive user experiences. Ensure content complies with Dell brand standards, style guide, and maintains site-wide consistency. Test and iterate on content by partnering with UX research and stakeholders. Utilize programs such as Figma to collaborate with designers.
Senior UX Writer, Brinks Home
Dec. 2020 – January 2022
Utilize writing, editing and strategy skills to create content that brings the Brink Home brand story to life.
Provide content for all aspects in the company, including brand storytelling, marketing content from emails, SMS messages, social media, webpages and more. Fully constructed content for the rebrand in March, 2021 as well as assist in developing language guidelines, define best practices, and implement simple and concise copy to enhance the user experience.
UX/Technical Writer, CGI Technologies
Sept. 2018 – January 2021
Engineer content from creation through finalization with strong attention to detail while maintaining the style guidelines, brand and voice established by the client’s organization. Ensure work is completed within tight deadlines and receives the required editing, legal and brand reviews. Attend design and content reviews, demos, and other product meetings throughout the lifespan of the projects. Meet individually with product owners to understand concepts and provide accurate messaging. Communicate efficiently with producers, developers, designers and various team members associated with each individual project. Assure all content includes required accessibility text and is CATO/e508 compliant. Document steps and reference approved materials utilized in the creation of the content.
Web Content Specialist, Michaels Craft Stores
Sept. 2016 – Sept. 2018
Produced, reviewed and published web content and product descriptions for the e-commerce segment of the national craft store, Michaels Craft Stores. Tasks included writing and editing descriptions for a multitude of products ensuring consistent content and style, as well as developing standards for new product descriptions. Communicated with merchants and vendors to ensure accuracy, assisted with photo editing and training new team members. Participated in testing and sprints of a new database.
Director of Marketing, The ZigZag Stripe
Jul 2015 - Feb 2016
Lead and managed the marketing functions for a growing retail and wholesale clothing company through developing and various marketing and promotions initiatives. Produced, edited and published website and social media content, product descriptions and daily retail & wholesale email marketing. Developed and delivered press releases to relevant media outlets. Assisted in producing eye-catching product & social media images.
Marketing Assistant, JCKPL | Viridian Master Plan Community
May 2013 - July 2014
Assisted the marketing director of a 2,000-acre master plan community developer with sales reports, social media, copywriting, event planning, community and realtor relations along with any and all aspects of a quickly growing community. Maintained vast and consistently growing knowledge of the current and upcoming developments within the community. Tracked weekly sales reports and ensured delivery to developers, sales staff and corporate partners. Planned and executed community, realtor, sales staff and Homeowner Association events.
Copy Writer, JC Penney
Aug. 2012 – Feb. 2013
Composed product descriptions for eCommerce inventory ensuring that all item descriptions were
accurate and consistent with style guidelines and FTC requirements. Tracked progress and products in a
series of excel files with pertinent product information.
Marketing/Promotions Coordinator, The Barber Shop Marketing
Jan. 2009 – Sept. 2010
Created, coordinated and activated promotions throughout the country for various companies including Massage Envy, Heely’s, Lowe’s, GMC, Chevrolet and European Wax. Assisted with development, staffing and execution promotional events for a variety of events locally and nationwide. Developed content and maintained social media presence promotions companies such as Massage Envy and GMC DFW. Kept up a database of limited time staff the nation over.
Copy Producer, Neiman Marcus
Oct. 2008 – Sept. 2009
Produced web content for high-end fashion and beauty products sold through their eCommerce platform. Utilized HTML coding to ensure accurate formatting and ensured that all product descriptions were accurate and compliant with FTC requirements. Produced 300 to 400 product descriptions for publication weekly as well as contributed articles for Neiman Marcus Insight Blog.
FREELANCE/PART TIME POSITIONS
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Licensed Real Estate Agent, Halo Group Realty. 2015 – Current
Assist area home buyers, sellers and investors with their real estate needs. Schedule, map and execute showings. Accurately complete and negotiate sales and purchases in the best interest of my clients.
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Copywriter, Dallas Convention & Visitors Bureau - 2016
Updated, created and reviewed business listings for Dallas/Fort Worth area companies listed on http://www.visitdallas.com.
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Proofreader, Javelin Marketing Group - 2015
Reviewed and edited copy for marketing materials for a mailing campaign. Managed mailing pieces, and presentation to ensure they align with the finalized proof approved by the client.
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Marketing & Communications Specialist, United Way of Tarrant County – 2015
Assisted with on the marketing campaign, reviewed mailing pieces, and presentations to ensure they align with the approved messaging. Requested quotes from area printers for mass printing efforts, developed social media updates and proofed & updated pledge forms for donations made to the organization.
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Volunteer Relations/Content Writer, IFRE Volunteers/Global Crossroads - 2015
Created, edited and updated website, volunteer and social media content for an international volunteer company with a presence in 16 countries offering over 200 volunteer placements. Maintained and delivered invoices as well as established and executed consistent communication to all volunteers
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Copy Writer, Farm House Fresh Goods – 2014 – 2015
Delivered vibrant, alluring product copy for eCommerce, catalogues and marketing materials representative of the luxurious collection of specialty spa and bath products.
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PR/Media Relations, BWG Agency - 2011 – 2013
Assisted agency owner with PR and media relations for clients such as Brighton Collectibles and the Monolithic Dome Institute. Maintained and updated media contact list including regional, national magazines, niche and blogs. Distributed press releases and media alerts to outlets and respond to image requests.Wrote and edited press releases, marketing and marketing emails.
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Assistant/Producer, Oscar Fierro - 2010 – 2013
Assisted fashion designer Oscar Fierro with production and casting for photo shoots, runway and various events. Supported product design and brand development. Developed and managed social media presence, arranged castings for photo shoots and runway shows and established a network of hair/make-up artist, stylist, and models. Produced runway shows representing numerous designers and photo shoots. Established an eCommerce store, handling inventory, marketing, order fulfilment and shipping.
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Writer, The Newsletter Company – 2012/2016
Assisted with publication of national newsletters and magazines for clients in the HVAC industry and the non-profit sector. Ensured all developed documents match the specifications for authenticity, clarity, and orderliness of the content. Gathered and developed pictures, diagrams, charts and sketches to support the written information in pictorial form. Scrubbed and updated customer database.
Certifications
Certified SAFe® 4 Scrum Master
2019 – 2021
Education
TEXAS TECH UNIVERSITY, Lubbock, Texas
2003 - 2007
B.S. Journalism
Nonprofit Work
Safehaven Domestic Violence Shelter of Tarrant County
Children’s Program Volunteer
2017- 2019
Big Brothers Big Sisters
Big Sister
2008 -2013
Mentor 2.0, Mentor
2017 - 2020
Junior League of Dallas
2009 - 2013