EXECUTIVE SUMMARY
An innovative and performance-driven UX Writer and key team member, with 15+ years’ experience leading content
strategies, UX and technical writing, storytelling, and cross-platform content development. Serving industry leaders, new brands, and Fortune 500 companies, including Brinks, AT&T, USAA, Malwarebytes, and Dell.
• Communication / Relationship Building: Excellent communication and presentation skills. Able to build robust
and mutually beneficial relationships at all levels. Adept at translating complex technical content into audience-
engaging and compliant copy.
• Project Management: Experienced leading full-lifecycle content and marketing projects and bringing projects in
on time and within budget, while accomplishing project objectives.
• Trusted Partner: Working with cross-functional teams, ensuring alignment, and providing compelling and
compliant copy for UX, technical documentation, social media, and brand and marketing materials.
PROFESSIONAL EXPERIENCE
AI Content Strategist
University Texas Arlington 2026 - Current
Developing and implementing strategies that optimize digital experiences and leverages AI for personalization and
efficiency. Combines creative storytelling with data-driven insights to ensure content aligns with brand objectives and
user needs and improves AI results through content structure and optimization.
• Write, organize, and structure content to ensure clarity, accessibility and usability for effective AI
retrieval.
• Create and implement content strategies and style guides that align with business objectives, leveraging
AI insights.
• Perform user research and use analytics to inform ongoing optimization efforts.
• Collaborate with cross-functional teams including Office of Information Technology, AI developers,
graphic designers and knowledge specialists to ensure projects align with strategic goals.
Content Strategist (Contract)
Northwestern Mutual 2025 - 2026
Responsible for developing and implementing content strategies that enhance user experience and engagement across
digital platforms. Works closely with UX designers, researchers, and developers to create clear, user-friendly content
that aligns with business goals and user needs.
• Collaborates with designers and engineers to define the design system’s information architecture, templates,
governance, and guidelines for documentation.
• Establishes templates and governance for content standard methodologies in their design system.
• Increases the visibility and understanding of our design system and practices to the product design team and
the wider product and engineering organization, including release notes and cross-team communications.
UX Writer
USAA 2024 - 2025
Create clear, concise, and user-centric content across USAA's digital platforms, including websites, mobile apps, and
online services, to guide users through seamless interactions and enhance overall usability. Ensure microcopy, labels,
error messages, and interface text support intuitive navigation while aligning with USAA’s brand voice.
• Collaborate with UX designers, product managers, and key stakeholders to create effective, user-focused content
working within Figma.
• Oversee content editing, legal reviews, and quality assurance to maintain consistency with brand guidelines,
ensuring all digital communications meet strategic objectives and compliance standards.
UX Content Lead
Malwarebytes 2022 - 2024
Collaborated with Product Managers, Engineers, Designers, and fellow writers to define UX content strategy and craft
clear, engaging messaging across multiple product platforms. Ensured alignment with product goals, enhancing user
experiences through consistent voice and tone.
• Owned user interface copy and messaging across products, including instructional documents and videos.
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Partnered with UX researchers and stakeholders to test, iterate, and optimize content for clarity, usability, and
engagement.
• Wrote, edited, and proofread diverse content. Maintained brand consistency while tailoring content to meet user
needs and business objectives.
• Utilized tools like Figma, Miro, Jira, and Lucid to support content development, collaboration, and project
management. Developed a deep understanding of services, industry trends, and customer needs to create
educational, impactful content.
UX Writer (Contract)
Dell Technologies 2021 - 2022
Developed and executed copy and content strategies for Dell.com/Support, collaborating with UX teams and
stakeholders to understand requirements, identify customer-centric solutions, and craft intuitive user experiences.
Ensured all content adhered to Dell’s brand standards, style guide, and maintained site-wide consistency.
• Partnered with subject matter experts to gather insights, translating complex technical information into clear,
engaging narratives that resonate with diverse audiences while maintaining brand voice and tone across all
written materials.
Senior UX Writer
Brinks Home 2020- 2022
Created and refined content to bring the Brinks Home brand story to life, delivering clear, engaging copy across
marketing channels, emails, SMS messages, social media, webpages, and more. Applied strong writing, editing, and
strategic skills to ensure consistent, user-focused messaging that aligned with brand objectives.
• Led content development for the March 2021 rebrand, creating cohesive copy and contributing to language
guidelines, best practices, and concise, user-centric messaging. Focused on enhancing the user experience
through streamlined content that improved clarity and engagement across platforms.
UX Technical Writer
AT&T VIA CGI TECHNOLOGIES 2018 - 2021
Crafted and refined content from inception to finalization, ensuring alignment with client-established style guidelines,
brand voice, and organizational standards. Collaborated closely with product owners to translate complex concepts into clear, accurate messaging while meeting tight deadlines and securing necessary legal, brand, and editorial approvals.
• Partnered effectively with cross-functional teams, including producers, developers, designers, and stakeholders,
to ensure cohesive content integration throughout project lifecycles.
• Participated in design reviews, demos, and product meetings, contributing to content strategy, and ensuring
compliance with CATO/e508 accessibility standards.
• Maintained thorough documentation of content development processes, including steps taken and approved
reference materials.
Web Content Specialist
MICHAELS CRAFT STORES 2016 - 2018
Created and edited product descriptions for a wide range of items, ensuring consistent content, style, and adherence to
brand guidelines. Developed standards for new product descriptions to maintain quality and accuracy across platforms.
Collaborated with merchants and vendors to verify product details and ensure content accuracy.
• Supported cross-functional initiatives by assisting with photo editing, training new team members on content
best practices, and participating in database testing and sprints to improve system functionality and user
experience.
ADDITIONAL PROFESSIONAL EXPERIENCE
Freelance Copywriter - SPINNAKER 2024 - 2026
Director of Marketing - The ZigZag Strip 2015-2016
Marketing Assistant - JCKPL | VIRIDIAN MASTER PLAN COMMUNITY 2013 - 2014
Copy Writer - JC PENNEY 2012 - 2013
PR/Media Relations (Part-Time / Contract) - BWG AGENCY 2011 - 2013
Assistant/Producer (Part-Time / Contract) - OSCAR FIERRO 2010 - 2013
Marketing/Promotions Coordinator - THE BARBER SHOP MARKETING 2009 - 2010
Copy Producer - NEIMAN MARCUS 2008 - 2009
EDUCATION / CERTIFICATIONS
B.S. Journalism - Texas Tech University
Certified SAFe® 4 Scrum Master
TECHNICAL SKILLS / ADDITIONAL EXPERTISE
Figma – Microsoft Office – Jira – Asana – Slack – eCommerce – Lucid – Miro – InDesign – HTML – Confluence – SaaS –
Cybersecurity – Mobile Applications -- event production
NON-PROFIT
Safehaven Domestic Violence Shelter of Tarrant County - Children’s Program Volunteer (2017 – 2019)
Big Brothers Big Sisters - Big Sister (2008 – 2013), Mentor 2.0, Mentor (2017 - 2021)
Junior League of Dallas -Member (2009 – 2013)